Two interviews, one in podcast form, another via email, in which young musicians ask me my thoughts about music and life, because I am now an old man:

  1. Jeremiah Tabb‘s Hype Harmony Podcast, episode 11. Available at the Hype Harmony website or on iTunes (or anywhere else fine podcasts are to be gotten.)
  2. An email interview with a former student of mine from Cincinnati who is now an undergraduate student at DePaul University. The interview was part of a project for an arts management class about musicians who manage their own careers. A condensed version of my responses:
What traits do you find most valuable about yourself when you are in a leadership position?

The two characteristics that I try to bring to every project or position are positivity and communication.

Positivity  means believing that everyone participating in the team has an important contribution to give, no matter how large or small, and treating everyone with respect and holding them to high expectations. It means setting a positive example in terms of preparation and behavior, and not engaging with negativity or gossip. Having a good attitude isn’t good enough – you also have to avoid succumbing to a bad one.

In the world of orchestral music, where everyone wants to have an opinion and backstage gossip is rampant, this is especially important. A friend of mine who has had a ton of success in his orchestral career told me it’s better that people think you’re dumb than that they think you’re negative, and I believe he’s right.

All of that positivity isn’t worth anything unless it’s communicated effectively. It’s important that everyone on your team understand the goal of the final product. The better each individual understands the common goal, the more chance there is that he or she can suggest a strategy that you might not have thought of, and that’s always a good thing. You’d be surprised how much, say, a stagehand knows about programming, or a violinist knows about concert venues.

The other thing that’s good about getting everyone on the same page is that you can then trust the members of your team to advance the project among themselves. I’m not a fan of chain-of-command (in which everyone has to report up to their superiors, who then confer to solve a problem.) If people have a problem, they should communicate directly with the person who can help them solve it.

Two leadership qualities that are particularly necessary for conductors are vulnerability and thick-skinedness. To make music with your fellow artists, you have to reveal your inner nature, and that kind of vulnerability takes a lot of courage. And as I mentioned before, orchestral musicians love nothing more than to criticize the person waving the baton, and that criticism will inevitably find its way it back to you. It takes a lot of bravery to keep exposing your emotional core when you know that some musicians might think you’re being silly or ridiculous or shallow.

Do you have a particular philosophy or style when marketing yourself or your ideas/works?
Marketing my works

When it comes to marketing my works, I have a very specific strategy, and it’s tied to how and why I create them in the first place (at least, the ones I’m writing for market, as opposed to on commission or out of sheer inspiration.)

What I’m trying to do is help performers solve a problem. It could be that a conductor is trying to fill a slot on a thematic program (“Nature” or “Italian voyages”) and they need a seven-minute concert opener that starts soft and ends loud. Or maybe there’s an instrument that doesn’t have much solo recital repertoire and there’s a chance to write a big sonata. Or perhaps there’s an unusual combination of instruments that’s only rarely been assembled into a piece (for example, I’ve recently written works for tuba + marimba, and viola + horn + piano.)

Marking myself
The best investment I ever made into marketing myself was to spend good money on an excellent web site design. My web site was designed by a friend of mine who is also a musician/composer, so she understood what my needs were, and we collaborated closely on the design (as we have on subsequent updates.) I’ve always gotten positive feedback on the website, and it’s been a great calling card.

I’ve tried to develop rigorous posting habits on social media, but I never really stick with them. But I don’t think many classical musicians gain followings via the internet. Rather, I’ve concluded that it works the other way around – it takes a LOT of real world success to become an internet celebrity as a composer or musician (for example, John Mackey wouldn’t have nearly as many twitter followers if his work wasn’t regularly programmed by schools all over the place.)

Have you had any significant obstacles in your career? If so, how did you overcome them?

There are probably a thousand little slights and missteps that, if you’d asked me about them at the time, I would have said were major setbacks or obstacles or mistakes. But looking back on things from a distance, I can say that my career has mostly been pretty smooth. For example, when I was finishing up my master’s degree and applying for jobs, I got rejected by every orchestra I applied to.

That was a huge blow at the time. It meant that I had to take a year off from conducting. But during that year I worked a lot of my connections and got commissions for compositions, and on my next round of applications, I wound up with my gig in Cincinnati. So it was one year later than I had desired – in the big scheme of things, it hardly matters, and it was probably better for me to face a little adversity, because I had to strengthen the other areas of my career.

Another reason it’s hard for me to answer that question exactly is because I feel like my career has taken me where I was supposed to go, even if it wasn’t necessarily where I had set out for. I think it’s tremendously important to be able to identify one’s strengths and accept one’s weaknesses. Because of our culture of celebrity worship, we all think we ought to be big stars, but it’s not necessarily what’s best for us, or what we should be doing.

Is there a particular direction you would like to see music go in the next 5 years?

I suppose the thing I’d like to see more of is groups like the Danish String Quartet, who play the standard repertoire as well as their own arrangements of Scandinavian folk music. What I like about them (and what I think could be paradigmatic) is that they bring a real musical intelligence to their arrangements, taking from some of the best trends in folk music, New Music, classical music, and pop music.

They have a collaborative approach to creating these arrangements, more akin to a rock band. I like the idea of performers making music their own and creating a personal repertoire that’s different enough to be interesting, but that uses the best materials available to build upon.

What tips do you have for keeping classical music accessible and topical?

What I think will make ‘classical music’ relevant is having more new ‘classical’ music. And by that, I mean music that follows in the tradition of Brahms, Mahler, Stravinsky, Rachmaninoff, Debussy, Ravel, and Sibelius.

Most of the new music performed by orchestras and professional chamber ensembles today is termed “New Music”, and I would define that, for the most part, as consisting of a genre separate from ‘Classical Music’. ’New Music’ largely follows a line from Schoenberg to Stockhausen and the high modernists to the academic composers of today.

I don’t begrudge anyone their enjoyment of whatever kind of music they like, and I do not begrudge any creators their right to create whatever kind of music they want. But there are many people who genuinely love western classical music (the sort of music that stretches, say from 1600-1910 in Europe) and most of those people would be more than happy to hear new music written in that vein.

Yes, the standard repertoire has become stale through overexposure. But very little of the ‘New Music’ produced today satisfies listeners who are interested in the classical repertoire, and it’s not because they don’t want to hear something new. Most of them are dying to hear something new. But they want to hear something new in the genre that they enjoy.

If you have anything else you wanted to add, please feel free.

Some important personal qualities that fall outside the scope of what’s needed for a leadership role, but that are very important to any working musician:

• Discipline. When there’s nobody around to hold you to a schedule, you have to create a schedule and hold yourself to it. Especially when you’re doing well as a musician, you can’t allow yourself to get so busy that you skimp out on time for practice or composition. I find that a very regular routine – going to bed and waking up at the same time every day, taking my meals at the same time, eating the same things – is essential when you work for home. It’s also important to be sure you make time for health and physical activity, because nothing could be more detrimental than sitting in one place all day.

• Timeliness. This doesn’t just mean being on time to rehearsals (though that is very important.) It means not putting off until this afternoon what you can do this very minute. I try to respond to every email in my inbox immediately, even if it’s just to let the recipient know that I’ll need some extra time to respond. Anything that I can do immediately I get done immediately, and I create time in my daily routine to attend to these smaller issues. This gives me a feeling of accomplishment and allows me room to spend the better part of my day deeper in thought: composing new pieces, conceiving of new projects, creating new programs, etc.

• Being nice. It is REALLY important to be nice to everyone you meet, even if they turn out to be jerks themselves. Better to avoid people that you have friction with rather than engage negatively with them. It’s also really important to be supportive of your colleagues, even if you’re competing for the same things (jobs, competitions, festivals) because these people will keep cropping up in your life, and it’s hard enough as a musician without backstabbing and infighting. Sometimes they’ll win, and sometimes you’ll win. It’s not always zero sum, and your life will be better if you maintain good relationships in the business.

• Joy. The other HUGE tip I have for musicians and composers is not always to think of your art in terms of your career. Take gigs that don’t pay anything sometime. Volunteer your time in a community group. Write pieces for your friends (or for yourself.) If you only think of your time and talents in commercial terms, you’ll wind up disappointed and out of practice and bitter. Yes, you should be compensated for your work just like anyone else, but a life in art is full of its own rewards, and it’s crucial never to forget that.