Posts Tagged: Kickstarter

New year, new piece, raising money, sexy v. non-sexy projects

First off, if anybody would do even an iota of research on this Mayan calendar thing, they would quickly realize that there’s no apocryphal prophecy associated with it.  And where better to go for an iota of research than Wikipedia?  December 21, 2012 is basically just like a new Mayan millennium.  Granted, it would be way more fun if it were an apocalypse, but it’s not, so let’s all just move on, shall we?

Remember a couple months ago when I came begging for money?  Well, I got it!  And then I made a recording of my new piece, which is actually like 10 months old, but so it goes.  Anyway, here it is:

And here’s more about the piece itself, my cantata setting of Psalm 46.

Me in action mode, with xmas wreath.  Photo credit Sam Greene.

The whole Kickstarter thing was a big success, and the Kickstarter site is packed with really helpful info about how to make your project work.  There are also other sites with helpful hints.  But here’s what I would say to composers looking to do a project like mine: classical music isn’t a sexy sell for a project.


Unlike with other types of projects, random people on the internet are probably not going to contribute to you.  I think I got like three or four, maybe, and I’m still not convinced those weren’t my mother.  Crazy inventions, indie films, and pop records are all much more likely to attract the attention of the people who browse Kickstarter looking to get in on the ground floor of the Next Big Thing.

People singing music I wrote because other people donated money online.  Again, photo by Sam Greene.

For example, my friend Will just ran a hugely successful Kickstarter campaign for his movie “Mulligan” — he raised well over $10,000 in less than a week, and a lot of that came from people that he didn’t know.  Ironically, one of the major rewards categories was the score that I wrote for the movie and those randos were eating it up!  This isn’t sour grapes — quite to the contrary, I’m very happy with the money I raised and I’m really glad that his project succeeded too.  The point is that he had lots of people clicking on his link because they’re into indie film, because indie film is like, a thing that people are into.  I’m not sure most people who are into church music actually own mouse-compatible computers.  (I kid!)  [But, you know, kernel of truth.]

So Kickstarter is a tool — a great way to present and communicate your project and a slick interface for processing electronic payments (it’s linked to Amazon).  But you will still have to do the legwork of begging and browbeating your friends, family & colleagues into kicking in.  So good luck!!  Oh and special thanks to all my readers who contributed!!  Glad to have you as my listeners too!